4 Marketing Trends in Packaging

As the years go by, innovative packaging remains as important as ever. Digital technology has opened the door for new approaches to packaging that are geared toward customer expectations. Here are four trends to watch out for in 2014. 1. Personalization With variable printing and other cutting-edge solutions, it’s possible to personalize items at aContinue reading “4 Marketing Trends in Packaging”

Are You Wasting Money?

Odds are the answer is yes if you are marketing and selling to customers and potential customers and they aren’t receiving your message. Why wouldn’t they be receiving your message? The answer might be as simple as your database list. The most valuable asset your sales team has in its arsenal is a good, cleanContinue reading “Are You Wasting Money?”

10 Tips to Direct Mail Success

Yes, Direct Mail is still alive and kicking and should have a place in your marketing strategy for 2014. In 2011, businesses spent almost $48 Billion on direct mail marketing. And, it isn’t slowing down with direct mail spending forecast to increase 3.6% through 2014. Here are 10 tips to consider when designing your nextContinue reading “10 Tips to Direct Mail Success”