Same Message, Multiple Channels

In “SNAP Selling,” author Jill Konrath explains that “To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20 to 30 second ‘touches’ (via direct mail, email, and phone).” Inspired by this sentiment, Nosco (a health care packaging and solutions provider based in Gurnee, Ill.),Continue reading “Same Message, Multiple Channels”