Personalized Marketing is the Key

It seems simple, personalizing your direct mail, email or other marketing campaigns. By simply going that extra mile, it can make a difference to your customers. And, just might be the key to grabbing the attention of potential new customers. I have found that there are 3 key reasons personalized marketing works. 1. Increased ResponseContinue reading “Personalized Marketing is the Key”

Same Message, Multiple Channels

In “SNAP Selling,” author Jill Konrath explains that “To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20 to 30 second ‘touches’ (via direct mail, email, and phone).” Inspired by this sentiment, Nosco (a health care packaging and solutions provider based in Gurnee, Ill.),Continue reading “Same Message, Multiple Channels”