Odds are the answer is yes if you are marketing and selling to customers and potential customers and they aren’t receiving your message. Why wouldn’t they be receiving your message? The answer might be as simple as your database list. The most valuable asset your sales team has in its arsenal is a good, clean database list. This could come in many forms:

  • Your Current Customer List
  • Your Prospect List
  • A Purchased List to Reach a New Customer Base

Why You Need a Clean List?

  • You can learn the buying habits of your current customers and more easily target specific messages to them.
  • It is easier to spot trends and patterns in the buying cycle.
  • You can dramatically improve your Customer Service Department by supplying them with up-to-date information.
  • Most Important: You save time, money, wasted effort and you improve your ROI with each Direct Mail Campaign.

How Do You Clean Your List?

  • Make sure you have an internal system set up to change database information.
  • Have your Sales Team responsible for making sure the customer information is current.
  • Call Weatherall Printing! We use the most current postal system software and can run your lists through NCOA and CASS systems for the most current address, as well as deleting duplicate names and addresses.