460405677Deciding to “go social” with your company can seem like a daunting task. Here a few ideas to consider when you are ready to jump into social media.

Share relevant and useful information with your target markets.

Be active. The more activity a company has on the social media sites, the more participation they will receive. Also, the more relevant your information is to your target markets, the more participation you will receive.

Dedicate a person or department to manage your company’s social media efforts. Social media management is sometimes not a full-time job; however, a person or group should be responsible for its maintenance and growth.

Rather than opening a variety of accounts, start small. Choose one account, master it and then decide on the next social media account to open and how it may incorporate into your existing one. This pattern should continue.

Collect details through your social media platforms. The information can be used in your direct mail campaigns. This concept can be taken a step further via online contact collection forms where programmers can link the information about your company and products.

Publish links and QR codes on all packaging and marketing collateral. This simple act will show consumers where to find more information about your company and products.

Motivate consumers to visit your social media platforms by offering a coupon or printable discount that they can only receive by visiting your social media sites.

Track the progress of your social media pages through special URL’s printed on your packaging and direct mail campaigns. This will allow you to determine which offers and messages best attract potential clients.

For B to B companies follow your customers and prospects on social media sites to start a dialog. You don’t want to be a “stalker”, but companies like to be followed and you will learn a great deal about what is new and important to them. The more you know the easier it is to engage.

Good luck!